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Sales in iGaming is no longer just about sealing the deal — it’s about aligning with operators’ growth goals and providing the tools to make that growth happen. In this exclusive conversation, Daria Filipska, Head of Sales at Vegangster, shares how a well-designed online casino platform can become the backbone of an operator’s success, and why cultivating long-term partnerships outweighs any short-term wins.
From Concept to Reality: Building a Platform That Truly Works
— You often say the Vegangster platform is built for real-world operations, not just to look good in a pitch. What does that mean in practice?
– There is a clear difference between building a product to sell and building one for yourself, testing it under pressure, and proving its worth in real battles. At Vegangster, the platform came first, and sales followed only once it delivered results.
We spent over 15 years focusing on our own iGaming operation. This platform was built with blood, sweat, and tears, shaped by firsthand experience, and refined through real-world challenges. Now we bring that to the rest of the industry.
What we offer goes beyond just an online casino platform. It’s a proven launch system designed for scale and combining experience, in-house tools, and commercial insight to help build the next big success story. From segmentation and automation to cost control and customisation, everything is geared toward assisting operators to get it right from day one and grow without friction.
— Scalability and automation come up in almost every serious client conversation. Why do they matter so much, and how can a platform take the lead on both?
— Scalability and automation sound like buzzwords until growth starts to put real pressure on your operation. When a brand begins to scale, cost efficiency becomes critical. You need to maintain stability while driving the business forward. That is where things often break.
The Vegangster platform works for both early-stage brands and large-scale operations. Smaller teams can rely on automation to move fast without extra headcount. Big teams get a structure that supports complexity without losing momentum.
We have been on both sides. That experience helps us understand the key shifts and challenges that come with each stage of growth. That is why many of our partners are established B2C groups. They see that this platform is built to fit whether the operation is just launching or already serving millions.
What Operators Teach Us: Insights from Real-World Feedback
— Have there been moments when a difficult client request ended up shaping the product in a meaningful way?
— There are no difficult cases. Every incoming request falls into one of three groups. Some align with our long-term vision. Some are in high demand across multiple partners. Others are unique to a specific brand. We treat each accordingly, but in all three cases, the result is the same. We deliver. Some things take more time or resources, but with our tech, everything is possible.
Examples include multiple affiliate management systems integration, new engagement tools, complete website upgrades, and entire product verticals. We learn and improve together with our partners. That is how we stay relevant and shape the product to meet the industry’s actual needs.
— When operators compare providers, what do you think gives Vegangster an edge?
— Our sales approach is fully operator-oriented. We do not just sell software. We sell opportunities for efficient scaling. Every member of the team is trained to think like an operator. That mindset shapes every pitch and every conversation.
In any negotiation, we focus on operational reality. Not just numbers or buzzwords. The bar is high, and we are not here to lower it.
— In your view, what consistently helps close deals, and why does it resonate with operators?
— Authenticity and a no-bullshit approach. We know what we do best, and we continually strive to improve. From the very first contact, we are clear that running a casino brand is not an easy task. Success takes commitment from both sides.
We are real about that. And the support we offer is just as real.
Operations, Engagement and Retention
— Why does operational excellence matter when it comes to helping clients keep players engaged?
The focus is always on delivering practical value. Not extra layers. Not noise. Just tools that work.
— Where do you see the iGaming industry lagging behind, and what are some ways forward?
— In many areas, iGaming has not kept pace with other industries. While sectors like social media, e-commerce, and gaming have evolved rapidly, parts of our industry remain tied to outdated systems and rigid back-office tools. Social media shows how to keep experiences accessible and engaging. E-commerce has mastered conversion flows and design. Modern gaming understands what it takes to keep the next generation of users interested.
These are the lessons that shape our product roadmap. The goal is to apply what works from outside industries and bring it into iGaming in a way that helps operators run stronger platforms and gives players a better experience.
— Is there a feature that stands out as ahead of the market?
— Definitely Scroll and Play. It brings the content flow of social media into iGaming by turning the lobby into a scrollable feed. Operators can promote games, highlight sports events, and keep players engaged. Players can like, comment, and share content. It feels like real social media, but it is still a casino.
The next step is allowing direct streaming through the content feed, adding personalised content selection, integrating gamification tools, and enabling real-time playable game sessions. The full release is coming in the next couple of months, and we are confident it will make a strong impact.
Collaborating Across Product and Business for Growth
— What helps commercial and product teams stay in sync and push each other to do better?
— Product and commercial are like pen and paper. One shapes the idea. The other brings it to the world. Product defines what is possible. Commercial makes sure it lands in the right hands. It works both ways. Brands bring ideas to the table, and the commercial team filters those into the product. Then the task becomes turning big visions into measurable wins.
It all relies on feedback, clear communication, and regular sitdowns. One side cannot move without the other.
— Where do clients really feel the impact of internal teamwork?
— It starts with attitude and respect. Partners notice the difference in how challenges are addressed and how solutions are implemented. Every feature is built with a purpose. Nothing is added just to tick a box.
The team focuses on solving real-world problems, including those that most platforms still overlook. Whether the issue is commercial, technical, or operational, there is always room for a dialogue. The goal is shared. The work is collaborative.
