Crypto casino Reels.io has unveiled a new Scroll & Play lobby developed by iGaming platform provider Vegangster, providing a video-driven alternative to the standard casino grid.
The launch reflects a growing shift in iGaming as operators adopt social media-inspired UX patterns to engage mobile-first audiences more efficiently.
The new lobby allows players to browse through a continuous video feed of short, autoplaying previews. Each clip offers a quick look at gameplay before launch, helping players discover new titles faster and more intuitively.
Beyond game discovery, Reels.io uses the feed as a dynamic space for promotions, featuring upcoming tournaments, in-casino events, and limited-time campaigns directly within the scrolling experience.
A Reels.io representative noted that since the rollout, players have been spending more time exploring new releases through the feed. Games featured in Scroll & Play are being launched more often, showing that short video previews help drive curiosity and action.
The Scroll & Play rollout is part of a broader collaboration between Reels.io and Vegangster, which already powers several interactive features on the site. These include Stories, used as a more engaging form of training instead of static text tutorials, and Lootboxes, working much like in video games by offering players randomised rewards that keep engagement high.
Michael Oziransky
Chief Product Officer at VegangsterThe Scroll & Play lobby was introduced on Reels.io in September and has already become a preferred entry point for many players, especially on mobile. The team is now gathering data to assess its full impact on engagement and conversion, but early results suggest strong adoption.